Analytics & Visualization
The analytics dashboard that actually runs your business.
We build custom analytics dashboards that surface the numbers that matter — not generic out-of-the-box charts, but views designed around how your business actually makes decisions. Serving businesses across the United States.
0 min
Weekly reporting time
< 4h
Data freshness
6+
Dashboards per engagement
what it is
What is custom analytics dashboard development?
A dashboard is only as useful as the data behind it and the decisions it enables. Most off-the-shelf analytics tools show you activity — page views, sessions, transactions. We build custom analytics dashboards that show you the metrics that actually drive growth: margin, LTV, CAC, churn, and the leading indicators that precede them.
Analytics pairs naturally with our AI agent services — once you can see the right metrics, we can build agents that act on them automatically.
the problem
Does this sound familiar?
You're running on gut feel or spreadsheets. Important decisions are made without data because the right numbers aren't accessible in real time.
Generic tools show the wrong metrics. Your analytics platform shows sessions and bounce rate. You need to see margin per SKU and LTV by acquisition channel.
Reports are manual and always late. Someone spends Friday afternoon pulling numbers from four platforms. By the time it's ready, the week is over.
Your team can't self-serve answers. Every data question goes to the one person who knows SQL. That bottleneck slows everyone down.
what we build
What we deliver
Executive KPI dashboards
A single view of your most important KPIs — revenue, margin, growth rate, and the leading indicators your leadership team needs daily.
Marketing performance dashboards
Blended CAC, ROAS by channel, spend pacing vs. budget — updated hourly, not weekly.
Customer analytics & LTV reporting
LTV by cohort, churn rate, repeat purchase rate, and NPS — understanding which customers are actually valuable.
Product & operational metrics
Error rates, fulfillment times, SLA compliance, capacity utilization — whatever moves the needle in your operations.
Automated reporting & alerts
Weekly email summaries, Slack alerts on anomalies, and scheduled PDF exports — so the data finds you, not the other way around.
how it works
How we build your custom analytics dashboard
Define what decisions need to be made
We start by understanding what questions your team needs to answer — not what data you have.
Map the data to those decisions
We identify which sources contain the right data and what transformations turn raw data into decision-ready metrics.
Build the semantic layer
Metrics defined in dbt or SQL — consistent, tested, and trusted across every dashboard view.
Build and deploy the dashboard
Custom views in Metabase, Looker, or a bespoke React dashboard — whichever fits your team's workflow best.
tech stack
Technology we use
Visualization
Metabase / Looker
Semantic layer
dbt
Data layer
PostgreSQL / Supabase
Alerts
Slack / Email
Backend
Python
Hosting
Vercel / AWS
Common questions about custom analytics dashboards.
Off-the-shelf tools show generic activity metrics like page views and sessions. We build dashboards around the metrics that actually drive your decisions — margin per SKU, LTV by acquisition channel, churn by cohort, and the leading indicators specific to your business.
We build with Metabase or Looker for visualization, dbt for the semantic layer, PostgreSQL or Supabase for the data layer, and Python for backend pipelines. Alerts are delivered via Slack or email.
Data freshness is typically under 4 hours. For high-priority metrics like marketing spend and revenue, we can build near-real-time pipelines that update hourly or more frequently.
Yes. We build dashboards so your team can self-serve answers without knowing SQL — eliminating the bottleneck of every data question going to one technical person.
E-commerce, SaaS, logistics, and marketing-driven businesses get the most value. Any business still running on spreadsheets or generic analytics tools without real-time visibility into margin, LTV, CAC, or churn is a strong candidate.
related work