Revenue by acquisition channel
Insight: Email drives $9 CAC vs $74 for Paid Social — shift 15% of social budget to email to improve blended CAC by ~$4.
LTV by acquisition cohort ($)
Trend: Each cohort showing stronger M1 LTV — acquisition quality improving. Jan cohort on track for $200+ at M8.
Product margin by SKU
Action needed: Organic Wellness Kit at 22% gross margin is below breakeven after shipping and returns. Review COGS or reprice by +18% before next reorder.